Matcha, a beloved beverage, may become difficult to locate. As matcha has made an unsurprising rise, consumers keep wanting more and more.
The tea has taken a huge climb in sales in the western countries. With influencers on social media apps like TikTok and Instagram posting their “daily cup of matcha” or new and different recipes to make with it. Viewers have taken a liking to trying the healthy green tea.
A reason why matcha has become so popular is because of its benefits. While matcha can still provide you a caffeine fix like a cup of coffee, it also has a high level of L-theanine. L-theanine is an amino acid that is able to reduce stress, enhance sleep quality, and increase alpha brain waves, which can lead to a state of relaxation. It also aids in reducing how fast your bloodstream absorbs the caffeine.
Matcha provides nearly the exact same benefits as green tea but in a higher concentration. “Some people can find that coffee, on the other hand, worsens feelings of anxiety. Drinking more than one cup a day can make you more likely to feel worried. Plus, you may experience physical signs of anxiety, like heart palpitations or shaking.” From: “Match Vs Coffee – 7 Reasons To Switch To Matcha” The calming effect matcha can play on a person can lead to you wanting more and more.
A question that has been circulating around lately is, is there a shortage of matcha?
In an article from Ookia.co, they shared that there isn’t a shortage of all types of matcha. The matcha that we usually consume here in the states is harvested every first spring in Japan. However, because of the overconsumption of tea, different companies have been predicting that it may get hard for businesses to get access to the drink. For a country like the United States, the tariffs that our government is implementing would make the drink not only hard to get but expensive as well.
